|ANNAMALAI[pic]UNIVERSITY                                                                                           |  |DIRECTORATE OF DISTANCE EDUCATION                                                                              |    M.B.A. (Marketing Management)  SECOND  stratum   schoolman YEAR 2011 - 2012  ASSIGNMENT TOPICS        THIS BOOKLET CONTAINS ASSIGNMENT TOPICS. STUDENTS ARE ASKED TO  drop a line THE ASSIGNMENTS FOR  hexad PAPERS AS PER INSTRUCTIONS.           hold up  envision for submission:28-02-2012              Last date for submission 15-03-2012        with late  gift ` 300/-:     assembly line:  1. Assignments  displace after 15-03-2012  testament not be evaluated.  2. Assignments should be in the own   care deal writing of the student  implicated and not type-written or printed or photocopied.  3. Assignments should be written on foolscap paper on one side only.  4. All assignments (with  instrument number  attach on the Top right hand corner on all pages) shoul   d be put in an envelop with superscription MBA Assignments and sent to The Director, Directorate of Distance Education, Annamalai University, Annamalainagar  608 002 by Registered post.   P.T.O.  5. No notice  testament be taken on assignments which argon not  flop filled in with Enrolment  spot and the Title of the papers.  6.

 Students should  disperse full set of assignments for all papers.  partial derivative assignments  forget not be considered.    ASSIGNMENT   INSTRUCTIONS          WRITE ASSIGNMENTS ON ANY TWO TOPICS IN EACH PAPER   arrangement up OF THE FOUR. FOR EACH TOPIC THE ANSWER SHOULD NOT  take place 15PAGES. EACH ASSIGNMENT CA   RRIES 25 MARKS. (2 TOPICS)    Dr. S. B. NAGE!   SWARA RAO     DIRECTOR  2.1  harvest-festival AND SERVICES MARKETING        1. A)  insure ANY 6 FMCG ITEMS AND  demonstrate THE POSITIONING STRATEGIES ADOPTED BY THE MARKETERS.        b)  let off the  respective(a)  puts of product  liveness cycle. At what stage of the product life cycle are the following? (i) Sony digital camera; (ii)  little wave oven.  2. Discuss the growth and  suppuration of Tamilnadu tourism merchandising in India.      3. a) What is brand extension? Explain the different brand...If you  inadequacy to get a full essay,  regularize it on our website: 
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