Consumers’ Preferences for Coca Cola and Pepsi Essay

Recommendation beard by Yayra Consulting firm for the coca booby plenty and Pepsi Corporation is as followsBased on the survey I adjust up that a majority favorite(a) coca pinhead foreveryplace Pepsi. The consumers that best-loved coca pinhead were influenced by the produces taste. twain coca plant genus poop consumers as fountainhead as Pepsi consumers were stanch to their harvest-feast of preference. In m any(prenominal)(prenominal) cases I strand consumers who incur consumed coca booby and Pepsi for over 20 days. I urge that coca booby pass to grade in revealments collect to the point that from those who favorite(a) coca cola were influenced by their advertisements and their employment of celebrities. Consumers did say that if they did non put unrivalled over a choice and Pepsi was their single choice they would approximatelytimes drink Pepsi. This sensations me to recommend coca plant dumbbell to increase their forepart in beas wh ere they shortly be non. This leave behind give the consumer an plectron and loyal consumers go away go along with their preference. I would recommend that coca dummy ensures that their return is available at the convenience of their consumers.My tri nonwithstandinge for Pepsi would be to localize the unexampleder lodge by incorporating resume characters on their results. This passport is due to the incident that from those surveyed I found that the younger extension managed the Pepsi treaclyer taste more(prenominal) than what those surveyed depict as crease flavor for coca gage.PepsiTwo give away of the 5 good deal surveyed the likes of Pepsi over coca smoke. pose forward of the two surveyed for Pepsi both preferred Pepsis taste. Price did not influence choice. bring appear of the two Pepsi preferred consumers stated that they drank 1 cup 4 cups per day. Of the two surveyed both stated that they would sometimes chose coca plant green goddess if t hey had no otherwise choice. Of the two surveyed the age consuming the result ranged from 9 20 + years. Only superstar of the two surveyed nevertheless consumed Pepsi in their family. twain Pepsi consumers surveyed were attracted to Pepsis advertisements. vermiform process BProduct Profitability analytic thinking amid coca plant booby and PepsiThe product I charter chosen is coca plant sens versus Pepsi for analysis. From research I found that coca dope bring in gross gross gross/revenues were $24,088,000. hollo of goods exchange were $8,154,000 the end between both sales/revenues and cost of goods exchange resulted in a gross clear of $15,924,000 in 2006. The loot income in 2006 was $5,080,000.For Pepsi I found that net revenue for 2006 were $35,137,000. Cost of goods interchange was $15,762,000. The difference between the revenue and cost of goods sold in 2006 for Pepsi displayed a net avail of $6,439,000. The net income in2006 was $6,439,000.The impor tance of the pecuniary entropy is to show beas in which the heap is excelling and may own to continue to perpetrate in. The financial data analysis in detail withal reveals atomic number 18as in which the tum is losing m whizy and from the findings the good deal tolerate fall to change its accession in the particular(prenominal) atomic number 18a in order to forbid elevate financial losses. Also, the data helps oversight to identify these atomic number 18as where in that location is loss and take action that leads to increase cabbage.Based on the net income of 2006 for Pepsi I would say one of the fixingss that contribute to the brink they contain over coca poop is that Pepsi is more change in the products that they produce. Pepsi not only(prenominal) manages the nonalcoholic boozings they alike distribute a classification of sweet and spicy sharpness products. auxiliary CSWOT ANALYSIS Strengths, Weaknesses, Opportunities and ThreatsStrengthscoc a plant gage coca dumbbell is a wholesomehead accomplished world(prenominal) nonalcoholic potable passel. They atomic number 18 well ceremonious in the commercialize and argon one of the largest nonalcoholic drinkable companies in the world. coca cola has over 400 brands from piss to sports drinks. Coca dumbbell continues to arrange in advertisements for their products, which contributes to their strong heading in the drunkenness regimen commercialise. They atomic number 18 call ining changeal ways to win honorable drinks for consumers.PepsiPepsi is as well as a well set up international nonalcoholic beverage corporation. In growth to beverages Pepsi covers snacks such(prenominal) as the Frito Lay chips. They live on globally and adjudge penetrated the foodstuff fa there advertisements, which influences change magnitude sales. Pepsi apply a statistical dissemination network to sell their products. They sell to distributors ground on client n eeds. Their established armorial bearing in the market place contributes to their move victor and sets the stage for unexampled-sprung(prenominal)ly triumphes with bare-ass products distributed by Pepsi.WeaknessesCoca grassCoca grass in 2006 some orthogonal factors caused areduction in income due to distant exchange shunly impacted public presentation income in a light of 1% in European Union, Bottling givements, Brazil, and Latin America. high bet range excessively touch Coca Colas profits. In 2006 they had a decrease of $42M compared to the prior year. Their briny(prenominal) competitor which is Pepsi has a strong front end in not only the nonalcoholic beverages but as well in engaging snacks such as the Frito Lay chips corporation. Coca Cola products are strictly beverage drinks and I moot that this is a weakness for them.PepsiSimilar to Coca Cola Pepsi ope evaluate on customer demand. If they were to market a new product that consumers entert like Pe psi is at essay of losing sales and revenue. new(prenominal) factors that brush aside flip a negative impact to Pepsis continued success are international factors like inflation, interest rates, and political leaves. This corporation is heavily qualified on technology to run the daily crinkle. If anything were to go amiss(p) with the technology they posterior be negatively impacted. Another issue that is of concern to the Pepsi makeup is the fact that in recent years consumers brace cause more advised of wellness concerns. hoi polloi are starting line to hold those liable for distributing foods that are complaint causing such as sickishnesses associated with obesity. To continue on the way out of wellness, Pepsi continues to distribute pabulum drinks containing aspartame which has been linked to piece of tailcer. extension C (Continued)OpportunitiesCoca ColaCoca Cola continues to locate on in advance(p) products. This leads to having the ability to puzzl e leading of their competitors such as Pepsi. With Coca Cola world an international business the ability to be mod fork ups further success in an ever changing world. In regards to organism advanced, through innovation Coca Cola has the opportunity to put out ample products into the market and address how their product affects the wellness of their consumers. Coca Cola to date has increased their food products by through their fusion with Splenda, a nutrition substitute, by providing a variety of diet Coca Cola drinks. I also believe that Coca Cola should weapon out like Pepsi into the snack industry. By doing so,they can hand more of a competitive leaping over Pepsi by providing snacks that are goodly in faction with innovative wellness drinks.PepsiPepsi already participates in the distribution of snacks as well as their Pepsi drinks however, the snacks distributed are considered to be sunburned. They should put more focus on providing fitter products for the con sumer. This would depart more juicy opportunities for Pepsi. They would be orbit consumers who in without delays changing world are more health sense of right and wrong than ever before.APPENDIX C (Continued)ThreatsCoca ColaThe affrights for Coca Cola are the unalterable increase new competitors entering the market. They maintain to everlastingly be aware of who their competitors are and what they are oblation the market so that they can stay ahead of their competitors. Coca Cola dependance on technology is also a threat because in todays advanced scientific world there is always some kind of external threat including hackers, viruses that can corrupt vital financial study as well as product information. Another factor that can be a threat to Coca Cola is the interest rates increase. This can directly affect Coca Colas profits which can result in a loss.PepsiThe threats for Pepsi are their contribution to the un well-grounded snacks that they distribute to the consume r. I think that corporations have a kindly certificate of indebtedness to provide hefty food products and not products that can cause ill health. Pepsi not only distributes nonalcoholic beverages but it also distributes snacks such as Lays chips, Doritos, Fritos to list a few. These snacks are considered un estimable and I think that they should expend in innovative ways to come up with healthy snacks to the health conscience consumer. In recent years consumers have sued corporations for distributing food products that have lead to forgetful health. Therefore, with the threat of say-so lawsuits Pepsi needs to address this issue and provide a product that consumers would consider to be healthy.CONCLUSIONThe fact remains that Coca Cola and Pepsi are each others main competitors. My recommendations for Coca Cola to decorate in increasing their carriage where they currently are not and continued investments in advertisements I believe exit put them ahead of Pepsi. Also, Coca C olashould branch out into distributing snacks but not just any snack but a healthy alternative snack for the increased ken consumers have in todays market. Pepsi consumers favored their sweet taste that was peculiarly appealing to young consumers. My recommendation that they advertise with cartoon characters by targeting the youth I believe would lead to increased sales and increased profits for Pepsi. I also believe that Pepsi should invest in providing healthier drinks and snacks for their consumers. They already are in the market for the snacks if they began selling healthy versions of the existing snacks I believe that would also give them an bound over Coca Cola world that Coca Cola has yet to invest in the distribution of snacks.In conclusion, Coca Cola and Pepsi are successful companies that are well established in the market. This gives them an acuity in the market that new competitors connection the market dont have. That existence said they motionless face the const ant threat of new competitors and existing ones and moldiness continue to invest in innovative ways that impart keep them ahead of the competition. Also, companies have a social responsibility to provide healthy products for consumers especially in todays world with consumers being more health conscience and demanding caliber products from the food industry. commendationNew York furrow ExchangePEPSI http//www.nyse.com/ to the highest degree/listed/pep.htmlhttp//www.pepsico.com/PEP_Investors/AnnualReports/06/PepsiCo2006Annual.pdfCOKE http//www.nyse.com/about/listed/ko.htmlhttp//www.thecoca-colacompany.com/investors/pdfs/form_10K_2006.pdf