An Interview on Strategy with Paul Niven I late conducted an interview for the July 2010 issue of Techronicle, a publication produced by Avanza Solutions. With their joint form permission, I am reprinting the article here because I believe the questions atomic number 18 of recreate to all those involved in dodging, and forthwith that is literally e very(prenominal) ane in an system. I hope you know it. If youd like to choke the original, heres a link: http://avanzasolutions.com/images/stories/newsl. What is strategy, and why is it heavy for an organisation? The graduation part of that question sounds simple enough, what is strategy. However, one of the biggest problems I see with strategic planning is that organizations often ready a grueling time defining the word strategy, and exploitation a self-consistent definition throughout the organization. For well-nigh companies, strategy represents long- bourn goals, whereas for others the term refers to specific a ction plans or tactics. becalm others may train strategy a word celluloid of their ideal future, much akin to what I would term a vision. When multiple definitions are used within the same organization it creates confusion and scepticism among employees who need clear information on what they should be doing today to move the organization forward.
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I watch strategy as the broad priorities adopted by an organization in science of their operating environment and in hobbyhorse of their mission. This definition ensures direction and focus on the organizations core economic consumption (mission) while also ensuri ng exact analysis of the factors influencin! g its chosen street (operating environment markets, competition, demographics, technology, SWOT, etc.). In the second base part of the question you asked why strategy is important, and that is a very valid question. Given the extraordinary rate of change in the world and the fact that organizations essential be more mobile and agile than ever to compete, some would question the relevance of strategy, which by its very...If you want to get a full essay, order it on our website:
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